America’s Best TAMPs Showcase - Flipbook - Page 43
2026 AMERICA’S BEST TAMPS
TM
RIA
INNOVATIONS
Nelly O. Mubashi
CEO
RIA Innovations
2835 82nd Ave SE, Ste 100, Mercer Island, WA 98040
www.riainnovations.com
New business contact:
Shelby Eckhardt, Business
Development Officer
Phone: (206) 838-3696
Email: Shelby.eckhardt@
riainnovations.com
Website: www.riainnovations.com
CONTACT
RIA Innovations is an SEC Registered Investment Adviser that helps
investment advisors establish and operate their own independent practice.
We supply the infrastructure and services while the advisor provides the
investment advice and manages the client relationships.
Nelly Mubashi is the co-founder
and CEO of NWAM, LLC, which
operates as Northwest Asset
Management, and RIA Innovations,
an Institutional Platform Provider.
With over 20 years of experience
in the wealth management
industry, Nelly co-founded NWAM,
LLC in the summer of 2008. Prior
to this, Nelly was a financial advisor
at UBS Financial Services and
Piper Jaffray & Co.
As CEO, Nelly oversees all
business units and directs the firm’s
overall strategic plan, business
growth and risk management. Nelly
directs the overall strategic plan,
risk management and oversees all
business operations.
Nelly is also dedicated to helping
the community. She serves on the
board of directors for Plymouth
Housing, a Washington state
nonprofit dedicated to providing
permanent supportive housing
to the homeless population.
Additionally, Nelly is the chapter
co-head for the Pacific Northwest
Women in ETFs association,
current member of Capital
Group RIA Advisory Board, and
was a founding member of the
55ip Innovators Council, which
functioned as an advisory board to
55ip, a fintech company.
Nelly holds the Chartered
Retirement Plan Specialist (CRPS™)
designation from the College for
Financial Planning. She obtained a
BA in Business Administration and
Economics from Warren Wilson
College and a Master of Science
degree in Finance from Seattle
University. Nelly also holds Series 7
and 66 FINRA licenses.
You can find more about us at:
www.nwasset.com
www.riainnovations.com
Total assets in
program: $7 billion
Year program began: 2011
In an ever-evolving financial landscape, we recognize the critical need for
robust, scalable, and compliant operational frameworks. Our platform and
comprehensive suite of services are engineered to address these demands,
enabling RIAs to not only streamline their day-to-day operations but also to
enhance their compliance posture and foster sustainable, scalable growth.
Managers on platform
vetted: Yes
Our comprehensive services include:
Types of products
available: Back Office, Asset
Management, Compliance,
Technology Platform, Financial
Planning, Tax preparation
• Administrative Support: Handling of admin tasks such as Back Office,
Front Office, or help with developing financial plans.
• Technology Solutions: Integrating cutting-edge platforms and offering
tech packages for advisors complete with hardware/software.
• Regulatory & Compliance Guidance: Expert support to navigate the
intricate landscape of financial regulations.
• Operational Streamlining: Implementing efficient processes to optimize
daily workflows.
• Asset Management Support: Enabling RIAs to focus intensely on their
core competencies and client needs.
• Business Future Planning: Accounting for Business Continuity or
Succession Planning.
• Marketing & Branding: Everything from creating a website to brochures.
Our core mission is to liberate RIAs from the exhaustive burden of
administrative tasks, thereby allowing them to channel their energies
intensely into cultivating strong client relationships, refining investment
strategies, and delivering personalized financial advice.
We provide cutting-edge technology solutions that integrate seamlessly into
existing workflows, ensuring efficiency and accuracy. Complementing this,
our robust back-office administration services handle the complexities of
financial management, freeing up valuable time and resources.
For more information, visit www.riainnovations.com.
STR AT E G I C F E AT U R E S
ACCOUNT AGGREGATION
INTEGRATION WITH
3RD-PARTY PLATFORMS
ACCOUNT REBALANCING
IPHONE OR ANDROID APP
CLIENT-FACING
PERFORMANCE REVIEWS
MARKETING SUPPORT
CLIENT PORTAL
MODEL MARKETPLACE
COMPLIANCE TOOLS
RESEARCH & DUE DILIGENCE
FINANCIAL PLANNING TOOLS
SUCCESSION PLANNING
INSTITUTIONAL CLIENT SUPPORT
TAX-LOSS HARVESTING
PRODUCTIVITY
43
Managers GIPS®
compliant: Yes
Platform tracks client
holdings: Yes
Program compatible for:
IARs, RIAs
Optimized for tax trading
efficiency: Yes
Sleeve-level reporting: Yes
Program links to a trade
execution or order
management system: Yes
Proposal / IPS: Yes
