America’s Best TAMPs Showcase - Flipbook - Page 7
2026 AMERICA’S BEST TAMPS
Either way, there is less room for
platforms that are merely adequate.
“Table stakes” is not a way to win
or attract serious advisory firms as
subscribers, and that includes open
architecture and API-first connectivity.
Instead, modern TAMPs compete
on automation, direct indexing,
alternatives access, and fully integrated
advisor workflows, not just model
portfolios. Seamless integration with
CRM platforms and financial planning
software is what turns a collection of
capable tools into a genuinely unified
operating environment.
The hybrid human-and-AI advisory
model is where all of these threads
converge. Goals-based investing
frameworks, virtual practice support,
and specialized investment strategies
are collectively raising the bar for
what advisors can credibly promise
and reliably deliver. The platforms that
understand this, that see their role
as enabling the best version of the
advisor rather than simply processing
transactions, are the ones that will
define the next era of the industry.
The TAMPs best positioned for
what comes next share a common
orientation. They invest in technology
as a competitive weapon rather than
2010s
TM
a cost to be managed. They expand
their investment menus ahead of client
demand rather than in response to it.
They treat advisor growth as a platform
responsibility rather than an advisor
problem. And they measure success
not by assets on the platform but by
outcomes delivered to the clients those
assets represent.
A RAPIDLY SHIFTING LANDSCAPE
TAMP adoption has reached a threshold
that changes the conversation. Industry
surveys now show that 45% of advisors
are professionally engaged with at
least one TAMP, a figure that would
have seemed improbable a decade
CONTINUED ON PAGE 10
2020s
Major Consolidations and
Continued Innovation
2016: Envestnet acquires
Tamarac, strengthening its
technology offerings for RIAs.
2018: Envestnet acquires
FolioDynamix in a deal worth
$195 million.
2021: AssetMark acquires Voyant,
enhancing its financial planning
technology capabilities.
2022: Orion Advisor Solutions
merges with Brinker Capital, forming a
significant player in the TAMP space.
2024: Private equity firms GTCR
and Bain Capital spend a total
of $8.2 billion to acquire publicly
traded AssetMark and Envestnet.
2024: AssetMark acquires
Morningstar Wealth’s $12 billion
TAMP assets.
2025: GeoWealth and others launch
extensive private markets model
support as AI boom transforms delivery.
2023: AssetMark acquires
Adhesion Wealth, further expanding
its platform and technology solutions.
7
2026: Ambitious entrants create the
biggest America’s Best TAMPs cohort in
over a decade, demonstrating that the
competitive environment is far from closed.
