America’s Most Advisor-Friendly Trust Companies Showcase - Flipbook - Page 30
2026 ADVISOR-FRIENDLY TRUST COMPANIES
MAGNOLIA
TRUST
COMPANY LLC
Todd McMullen
President and CEO
Magnolia Trust Company
832 Georgia Ave, Ste 401, Chattanooga, TN 37402
600 Galleria Pkwy SE, Ste 740, Atlanta, GA 30339
www.magnoliatrust.com
New business contact:
Brent Taylor, CFP
Business Development and
Strategies Director
Phone: c (770) 560-6078 |
o (423) 443-4777
Email: btaylor@magnoliatrust.com
Web: www.magnoliatrust.com
Client Focused
How does Magnolia Trust Company differentiate itself from others in the
market? By valuing our families, our people, and our community. Let’s
consider some of the ways we value our families.
We believe that our high-touch, proactive service model, similar to
that of a family office environment, is unique to the trust services
industry and a significant value add for our clients.
The vision of an Atlanta CPA
firm of bringing value to its
clients for generations to come
has been realized through
the creation of Magnolia Trust
Company.
Ever aware of the need to play
to its strengths and focus solely
on fiduciary services, the decision to not manage investments
has positioned Magnolia as
one of the most advisor-friendly
trust companies in the country.
What makes our advisory partners confident to
put Magnolia in front of their
clients?
• Flexible integration with
advisory platforms –
Magnolia does not manage
investments.
• Magnolia operates in a
high-touch, proactive family
office environment.
• We administer complex
estate structures, with
immediate access to tax
experts in our affiliate,
Moore Colson CPAs and
Advisors.
• We have the expertise to
handle non-traditional,
illiquid, unique and private
assets.
• Our Tennessee situs is
sought after by planners
and advisors.
Magnolia is a collaborative
partner who can handle complexities and is comfortable
managing multi-generational
family dynamics for your highnet-worth and ultra-high-networth clients.
We value responsiveness and reply to client and advisor inquiries within
twenty-four hours. Our clients have a dedicated client service team
with multiple contacts within Magnolia. Our CEO routinely confirms
client satisfaction and is available to you for any discussions.
As a corporate fiduciary, we are able to serve families in a variety of
ways: sole trustee with full fiduciary powers; co-trustee with an individual trustee; directed trustee with a third-party, trust protector and/
or investment advisor; successor trustee; trust protector; and executor,
co-executor or agent.
We recognize the need to coordinate effectively with the service providers that a family relies upon to manage, grow and preserve family
heritage, culture, wealth and legacy.
Advisor Friendly
Serving families around the country with a focus on the Southeast, more
than half of Magnolia’s clients have been referred by wealth advisors.
Magnolia is an independent fiduciary. We only provide trust administrative services, allowing us to partner with many wealth advisory
relationships.
Our investments and holdings flexibility allows us to work with both
private assets and marketable securities.
Our significant investment in operations and technology has provided
versatility with our custodian relationships, thus evolving with our
clients’ needs.
Our most successful relationships are those where we can collaborate
with the client’s other advisors (investment, legal, tax, estate planning and
financial planning) to deliver a more efficient and effective result and add
value as a member of the advisory team beyond basic administration.
CONTACT
States chartered/licensed
in: Tennessee Chartered, with
reciprocity in GA, NC, SC, AL
and TX
Average account size:
$35 million
Total assets (AUA): $1.9 billion
Custodians supported: All
Number of relationships with
advisors: 40+
Annual minimum fee: $12,000
Fee scale
Directed trusts: 50 bps on the
first $2 million of trust assets,
40 bps on the next $3 million and
30 bps on the next $5 million. 10
bps for assets over $10 million.
Assets over $100 million are at
negotiated fees, including flat fee
arrangements.
Delegated trusts: An additional
7.5 bps to each tier for
delegated investment decisions
and 7.5 bps for delegated
distribution decisions.
Number of in-house experts:
11 total – 6 with professional
designations, all with more than
20 years of experience
Trust accounting system: SS&C
Black Diamond Wealth Solutions
(formerly SS&C InnoTrust)
Supports directed trusts: Yes
Supports delegated trusts: Yes
STR AT E G I C F E AT U R E S
FOUNDATIONAL ESTATE
PLANNING
COMPREHENSIVE ESTATE
PLANNING FOR ULTRA-HIGHNET-WORTH CLIENTS
PHILANTHROPIC ESTATE
PLANNING
CREATION OF ASSET
PROTECTION TRUSTS
ESTATE PLANNING FOR
BLENDED FAMILIES
SUCCESSION PLANNING FOR
FAMILY BUSINESSES
ESTATE PLANNING FOR HIGHNET-WORTH INDIVIDUALS
TAX-EFFICIENT PLANNING
FOR MAJOR TRANSACTIONS
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Typical timeframe for
acceptance of new trust: 24
to 48 hours after review of trust
documents.
Marketing support includes:
Face-to-face and Teams
meetings with clients, prospects,
advisors, attorneys, CPAs and
other referral sources; brochures;
website; social media posts;
client referrals; sporting events;
and conference events and
sponsorships.
