WA MAGAZINE JanFeb PDF A - Flipbook - Page 17
lines of code there that only we have.
That’s going to change the advisory
landscape.
I’m glad you asked me about the code
because that’s the key to the benefit
plan. The idea that we would build
a language model ourselves was
unheard of. IBM said, “Well, you do
have a million dollars, Jerry, because
that’s what it’s going to cost you to
write your own large language model.”
Well, Anthropic had another point of
view. They said that if you have skills
in Python, which is one of these skills
that AI works with, you’ll be able to
build a model. And we did it. We did a
THEWEALTHADVISOR.COM
large language model
for America’s Best
TAMPs, and we did a
model for America’s Most
Advisor-Friendly Trust Companies.
The first question is: what good is it?
What kinds of problems does it solve
for advisors?
Anything that you can imagine. Okay,
the stickiest area is compliance, right?
You don’t want to get in trouble with
anybody, with FINRA. You don’t want
to get in trouble with the SEC. You
don’t want to get in trouble with your
client. Claude is there. It now uses our
publication as a knowledge base, but
then it goes to the outside world and
it figures out how to solve a problem,
any problem. It is so durable. Remember that demo that we had that they
tried to break it? They tried to come up
with a question like, what happens if a
client dies? How do we get the assets?
And Claude’s answer was cool.
“You need to change your life.”
We were talking to a trust company,
and their top estate planner was really
putting us through the paces and
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